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Typography Master: Learning the art of mixing and matching brochure fonts

One of the major elements in brochure printing and design is the typography. You always want to have a good combination of font styles in your brochures so that they work well with your images and theme. Good font combinations make your color brochures look more complete and more appealing to readers. That is why it is important to have a good set of working fonts already decided, especially when you print brochures online so that the design looks as one coherent concept when it is sent to the printers.

In this article, we will give you a few tips on how to mix and match your fonts for brochure printing. This should guide you on how and where to choose font styles to improve your brochure designs for the better.

Using font collections – The first and simplest thing that you may want to do is to download or acquire certain font collections. There are various font collections or font families that are available for download over the Internet. These font families or collections are just basically individual font styles that are stylistically related to each other. While they may have distinct key differences, they have a few fundamental design similarities that make them work well with each other. Using font collections or font families in a brochure design is a good way to keep the typography designs for the brochure coherent. It keeps everything looking like it was from the same theme, albeit with little differences. Since most of these collections already compliment each other, you won’t even need to worry if the mix of fonts is bad or good. Everything should click into place since the fonts are already related.

Matching era types – Another good guideline in choosing different kinds of brochure fonts is to collect groups of fonts with matching era types. By era types, we mean a certain period of time where a certain font style was used. For example, you should very well figure out a 1970s font style with a 1950s font style for brochures. 70s font styles are usually more creative, outlandish and “psychedelic” which more or less matches the prevailing popular culture of the time when compared to the more formal 1950s fonts. Of course for a bigger time scale, you should also be able to see collections of ancient era font styles like Greek, Roman, Gothic and Old English type fonts. By using font styles within the same era in your brochure, you can keep to a certain theme while being able to match the fonts effortlessly.

Style classification – Finally, if “family matching” and “era matching” can’t establish what you want for your typographic combinations, then you can just classify your fonts according to broad styles. For example, you can just divide your font styles into categories like “simple”, “brush script”, “thematic” and “creative.” By using font styles that are only located in one such category, you can more or less have a good combination of brochure fonts that look like they belong together. Of course that classification can be dependent on your taste and opinions, but more or less it should be a good guide.

Good! Hopefully that helps a lot in your task of matching your fonts for brochure printing. Just use the suggestions above when you can, and your font combinations should be good enough for booklet printing. Good Luck!

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